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trust-gap

A collection of 10 posts

品牌为什么摆脱不了价格战

Price wars are a symptom, not a strategy: they signal a brand's inability to raise consumer expectations. Drawing on Yang Ying's pricing framework, this piece argues Chinese brands going global stay cheap because trust gaps cap the premium consumers will accept.

Nobody Wants a Story They Didn't Ask For

Nobody Wants a Story They Didn't Ask For

Chinese brands often respond to weak overseas sales by telling their story louder. But unfamiliar buyers usually need proof of product reliability, support, and local commitment before they are ready to care about the story.

品牌故事什么时候才有用？

中国品牌出海最常犯的错误，是把想讲的中国故事硬推给海外市场。文化输出靠拉动，不靠推动——丰田、三星和 Anker 做对了什么。

Anker 的多品牌挡住了 Eufy 危机吗？

2022 年 The Verge 揭露 Eufy 摄像头隐私违规事件持续 14 个月，但同公司的 Anker 充电产品销量、评价、媒体推荐基本未受影响。本文用风险数学拆解多品牌矩阵被严重低估的「防火墙」价值，给出「什么品类应该独立成子品牌」的判别框架。

global-expansion

Did Anker's Brand Portfolio Contain the Eufy Crisis?

The Eufy privacy crisis did not produce a visible contraction in Anker's charging business, but that does not prove brand separation caused the result. The case shows when a sub-brand can limit damage and when corporate conduct makes the boundary disappear.

为什么童话里的后妈都是坏人？这个问题藏着中国品牌出海最大的盲区

Chinese brands going global aren't failing because their products aren't good enough. They're failing because by the time they arrive, someone else has already written the fairy tale — and they're cast as the evil stepmother.

中国供应商还在优化 Alibaba 关键词排名时，阿里自己已经不玩关键词了

Alibaba quietly launched Accio—an AI agent that replaces keyword search with "one ask, smart sourcing." For Chinese suppliers, it is a warning: the buyer who used to scroll 200 listings now sees only 3. B2B GEO is the new game, and almost nobody is writing about it yet.

共同利益与信任

Trust isn't an emotion — it's a side effect of aligned interests. Using computer shared memory as a framework: the harder it is to unmap the binding, the stronger the trust. The most dangerous relationships aren't conflicting ones, but those where alignment silently drifts.

中国品牌花了广告费，为什么买不回来信任

Chinese brands are among Meta's largest advertisers globally — yet most fail to build trust overseas. The reason isn't budget or creative quality. It's that advertising was never the right tool for a trust problem.

The Trust Gap Isn't an Argument You Can Win

The Trust Gap Isn't an Argument You Can Win

Chinese brands answer Western distrust with more certifications and more proof. It doesn't work, because the distrust isn't a reasoned judgment. It's a cultural reflex. The way in is trust grafting: borrow an anchor the market already trusts.