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trust-gap

A collection of 9 posts

Culture Export Works by Pull, Not Push

Culture Export Works by Pull, Not Push

Chinese brands keep trying to close the trust gap by telling China's story louder. The evidence runs the other way: America, Korea, and Japan all exported culture by delivering value first and letting the story get pulled along behind. Trust is pulled, not pushed.

文化输出靠拉动，不靠推动——中国品牌出海最反直觉的一课

文化输出靠拉动，不靠推动——中国品牌出海最反直觉的一课

中国品牌出海最常犯的错误，是把想讲的中国故事硬推给海外市场。文化输出靠拉动，不靠推动——丰田、三星和 Anker 做对了什么。

单品牌的扩张是顺风时的红利，多品牌的隔离是逆风时的避风港

2022 年 The Verge 揭露 Eufy 摄像头隐私违规事件持续 14 个月，但同公司的 Anker 充电产品销量、评价、媒体推荐基本未受影响。本文用风险数学拆解多品牌矩阵被严重低估的「防火墙」价值，给出「什么品类应该独立成子品牌」的判别框架。

global-expansion

Single-Brand Extension Is a Fair-Weather Dividend. Multi-Brand Isolation Is a Stormy-Weather Harbor.

The Eufy privacy crisis burned for 14 months in 2022. Anker's charging products stayed #1 on Amazon throughout. This piece breaks down the risk math behind that — and the rule for which categories should become sub-brands.

为什么童话里的后妈都是坏人？这个问题藏着中国品牌出海最大的盲区

Chinese brands going global aren't failing because their products aren't good enough. They're failing because by the time they arrive, someone else has already written the fairy tale — and they're cast as the evil stepmother.

中国供应商还在优化 Alibaba 关键词排名时，阿里自己已经不玩关键词了

Alibaba quietly launched Accio—an AI agent that replaces keyword search with "one ask, smart sourcing." For Chinese suppliers, it is a warning: the buyer who used to scroll 200 listings now sees only 3. B2B GEO is the new game, and almost nobody is writing about it yet.

共同利益与信任

Trust isn't an emotion — it's a side effect of aligned interests. Using computer shared memory as a framework: the harder it is to unmap the binding, the stronger the trust. The most dangerous relationships aren't conflicting ones, but those where alignment silently drifts.

中国品牌花了广告费，为什么买不回来信任

Chinese brands are among Meta's largest advertisers globally — yet most fail to build trust overseas. The reason isn't budget or creative quality. It's that advertising was never the right tool for a trust problem.

The Trust Gap Isn't an Argument You Can Win

The Trust Gap Isn't an Argument You Can Win

Chinese brands answer Western distrust with more certifications and more proof. It doesn't work, because the distrust isn't a reasoned judgment. It's a cultural reflex. The way in is trust grafting: borrow an anchor the market already trusts.