出海 卷价格不是策略，是症状：出海品牌为什么不敢赚高溢价 Price wars are a symptom, not a strategy: they signal a brand's inability to raise consumer expectations. Drawing on Yang Ying's pricing framework, this piece argues Chinese brands going global stay cheap because trust gaps cap the premium consumers will accept.
出海 中国品牌北美落地图谱 v1.1（2026 年中版） 85 Chinese brands mapped by how deeply they have landed in North America: shelf, store, team, factory. The pattern behind the map: cheap trust is gone, and landing depth is trust made physical. Updated quarterly.
What Chinese EV Brands Need to Understand About the Canadian Market Canada broke from the Western tariff consensus on Chinese EVs in January 2026. After 100 days, BYD, Chery, Lotus and Geely are all moving in. This window is more complicated than it looks — four observations on the market the brands are walking into.
中国电动车进加拿大：一扇被迫打开的窗户 加拿大在 2026 年 1 月跟北京签了一份让全西方意外的协议——4.9 万辆配额、关税从 100% 降到 6.1%、三年内强制合资落地。一百天过去，BYD、奇瑞、Lotus、吉利已经全员涌入。这扇窗户和它看起来不太一样——本文是关于这个市场的四个判断。
出海 单品牌的扩张是顺风时的红利，多品牌的隔离是逆风时的避风港 2022 年 The Verge 揭露 Eufy 摄像头隐私违规事件持续 14 个月，但同公司的 Anker 充电产品销量、评价、媒体推荐基本未受影响。本文用风险数学拆解多品牌矩阵被严重低估的「防火墙」价值，给出「什么品类应该独立成子品牌」的判别框架。
GEO 我给自己的出海博客做了一次 GEO 审计，AI 爬虫接近满分，但总分 42 I ran a GEO audit on my blog and scored 42/100 despite 95/100 AI crawler access. The root cause: Chinese-only content that AI systems couldn't cite. Five hours of fixes brought the score to 65.
出海 为什么童话里的后妈都是坏人？这个问题藏着中国品牌出海最大的盲区 Chinese brands going global aren't failing because their products aren't good enough. They're failing because by the time they arrive, someone else has already written the fairy tale — and they're cast as the evil stepmother.
出海 中国供应商还在优化 Alibaba 关键词排名时，阿里自己已经不玩关键词了 Alibaba quietly launched Accio—an AI agent that replaces keyword search with "one ask, smart sourcing." For Chinese suppliers, it is a warning: the buyer who used to scroll 200 listings now sees only 3. B2B GEO is the new game, and almost nobody is writing about it yet.
出海 投 100 万电梯广告，不如 Shokz 18 年只做一件事 Shokz bet everything on bone conduction in 2007, when the industry wrote off the tech as unfixable. Eighteen years and eleven generations later, they own 70% of the global sports headphone market.
出海 中国品牌花了广告费，为什么买不回来信任 Chinese brands are among Meta's largest advertisers globally — yet most fail to build trust overseas. The reason isn't budget or creative quality. It's that advertising was never the right tool for a trust problem.
出海 中国品牌的出海信任战，搞错了对手 Chinese brands entering Western markets often fail despite superior products because they're fighting the wrong opponent. The real barrier isn't rational bias — it's cultural evolution.
出海 出海先行，不是冒险——AI 时代中国创业公司的反直觉冷启动路径 Chinese AI startups are going global first — and the data backs it up. Tripo AI reached $1M+ monthly revenue with 90% overseas users. Western enterprise customers have lower purchase friction for new AI tools than Chinese ones.
出海 关税不是主要矛盾：中国品牌死磕美国市场的三层逻辑？ Despite 145% US tariffs, Chinese brands like Urban Revivo and Pop Mart accelerated into America. US competition is half as intense, purchasing power is higher, and success in New York amplifies brand credibility globally. The cost of not being there exceeds the cost of staying.
出海 你对Quora广告的判断，可能从一开始就错了 Most brands judge Quora ads using the wrong framework. Quora users arrive with intent — researching solutions before buying. For Chinese brands facing a trust gap overseas, Quora's Q&A format is one of the most cost-effective places to build credibility at scale.
出海 出海品牌的下一个护城河：不是产品，不是广告，是让 AI 认识你 60% of Google searches now end without a click — AI answers directly. For overseas brands, ranking on page one no longer matters if AI systems don't recognize you as a credible source. GEO (Generative Engine Optimization) is how brands fix that.
